The Rays at Vegas Towers is a 50+ year old community in Las Vegas right on the strip.  The beautiful property has a party-worthy pool, updated luxe interiors, and a new name - and they needed a brand to match.  They wanted a brand that communicated a glamorous Vegas lifestyle with a touch of retro that nodded back to the history of the property.  I created a brand that has a luxe and stylish feel, with clear mid-century modern influences incorporated.